Help Guide: Addressing Time and Resource Constraints on Business Transformation


A common pitfall that organisations fall into when attempting a transformational change is not allowing sufficient time and resources to allow the change to happen. This has the effect of applying a severe handbrake to even the most well intentioned and well planned initiatives.

In this guide, we’ll explore the negative consequences of not effectively managing time and resources during business transformations, the importance of prioritisation, and give some tips on how to avoid time and resources becoming a major constraint.

We’ll start with a story, which is based on real events but the company name is fictional.


The Story of Harmonic Records’ Ambitious Transformation

Harmonic Records is a medium-sized music label known for its diverse artist roster, embarked on a journey to transform their processes and systems to become more efficient and competitive in the rapidly changing music industry landscape. Their leadership recognized the need to streamline operations, enhance collaboration, and optimize their digital presence. They began the transformation initiative with high hopes and enthusiasm.

At the onset, the initiative seemed promising. The executives led the charge, implementing new technologies, redefining workflows, and fostering a culture of innovation among their staff. The early stages witnessed a surge of energy as employees embraced the changes and envisioned a more agile and productive future for the company.

However, as time passed, the day-to-day pressures of running a music label began to creep in. The executives, who were initially dedicated to driving the transformation, found themselves increasingly occupied with urgent matters and strategic decisions that demanded their immediate attention. This unforeseen demand on their time meant that the energy and focus they had initially invested in the transformation began to dwindle.

The ambitious scope of the transformation also played a significant role in the dwindling priority. While the intent was to make the label more efficient, the scale of change required substantial effort from all levels of the organisation. The staff, who were already managing their regular tasks, started feeling overwhelmed by the additional demands of the transformation. The perception of being spread too thin eroded their initial excitement and commitment.

The result was a gradual decline in the initiative’s priority. What had started as a well-intentioned effort to transform the label’s operations gradually slipped lower and lower on the list of executive priorities. As the staff observed the change in focus and energy, they began to feel disillusioned. The transformation that was supposed to make their work easier and more impactful was now seen as an unrealistic burden.

In the end, Harmonic Records did not achieve the level of change they had initially aimed for. The transformation initiative, which began with so much potential, fell victim to the realities of day-to-day operations, time constraints, and the initial ambitious scope. The lesson learned from their experience was that a clear understanding of the time and effort required for such a transformation, along with realistic expectations, is crucial for success.

Harmonic Records’ story serves as a reminder that while ambitious transformations can bring about significant benefits, they must be managed with care and a keen awareness of the organization’s capacity. A balanced approach that acknowledges the time demands on executives, sets achievable goals, and fosters a supportive environment for staff is essential for ensuring that such initiatives yield positive outcomes and avoid disillusionment.


The Pitfalls of Overloading Transformation Initiatives

When an organisation takes on too many change initiatives concurrently, it leads to several challenges:

  1. Resource Competition: Different initiatives require varying levels of resources, including personnel, budget, and technology. When initiatives compete for these limited resources, it can result in resource scarcity and hamper progress across the board.
  2. Employee Burnout: A lack of focus can lead to employee burnout as they are pulled in multiple directions, trying to contribute to various projects simultaneously.
  3. Quality Dilution: With limited attention and resources, the quality of each initiative may suffer. This can lead to incomplete or poorly executed transformations.
  4. Loss of Momentum: Juggling multiple initiatives can slow down the pace of each project, causing a loss of momentum and hindering the overall transformation process.


America Latina Logistica (ALL): A Lesson in the Effective use of Scarce Resources

In the early 2000s, Brazil’s America Latina Logistica (ALL) found itself on the brink of collapse due to a combination of financial instability, operational inefficiencies, and deteriorating infrastructure. The railway company, responsible for a significant portion of Brazil’s freight transportation, faced daunting challenges that threatened its very existence. However, under the leadership of entrepreneur Alexandre Behring, ALL embarked on a remarkable journey of turnaround against all odds.

ALL’s financial struggles were stark. The company was burdened with heavy debt, plunging stock prices, and mounting losses. Moreover, its rail network suffered from outdated technology and insufficient maintenance. Facing these obstacles, Alexandre Behring and his team recognized the urgency of the situation and devised a comprehensive strategy that would enable them to steer ALL back to prosperity. To start freeing up cash and resources, he applied 4 guiding rules:

1) unlock immediate revenue by focusing on projects with very quick return on investments

2) focus on the lowest cost solutions to fix problems, even if it it would cost more over the longer term

3) emphasise quick fixes over long term solutions

4) reuse or recycle where ever possible

As ALL’s operational efficiency improved and client relationships were strengthened, the company began to experience a resurgence. Behring’s strategic moves started paying off, and the company’s financials gradually stabilised. This newfound stability caught the attention of investors, enabling ALL to secure funding for infrastructure upgrades and further expansion.

In 2013, ALL merged with Rumo Logistica, a move that created one of the largest logistics operators in Brazil. This merger provided ALL with access to even more resources and expertise, solidifying its position in the market and signalling the successful culmination of its turnaround journey.

The story of ALL is a testament to the power of resourceful leadership and laser focused clarity, along with a relentless commitment to change. Despite grappling with limited resources, the company’s turnaround was achieved through a combination of creative partnerships, targeted cost-cutting, technology adoption, and a strong focus on safety and customer satisfaction.

The America Latina Logistica turnaround story serves as an inspiration to businesses facing dire circumstances. It underscores the importance of innovative solutions, perseverance, and a proactive approach to transformation, even when faced with seemingly insurmountable challenges.


Strategies to free up time and resources to focus on what’s important

If you’re sensing a lack of time for yourself or those around you, here are some strategies that you might useful:

Stop – what must you stop doing to free up the time and resources need to achieve what’s most important? Without clear prioritisation the most urgent tasks end up getting more resource time and focus than the important ones. A common mistake leaders make is to assume the change can be done alongside the day jobs, this results very quickly in overwhelm for those involved and can cause critical changes to grind to a halt;

Slip – What can you delay or do less frequently to allow resources to focus on the most important objectives? There are always things that we do out of habit and struggle to let go of, for example quarter end earnings forecasts. Whilst you may not wish to or be able to let them go completely, doing them less frequently can still give you back some valuable time and resources;

Substitute – What can be delegated or covered by others? A common mistake for leaders and managers is failing to let go in the belief that only they can do a thing really well, so they end up overwhelmed and unable to achieve their goals. Effective substitution or delegation can also help to spread knowledge and encourage growth for others across the organisation;

Schedule – Has specific time been allocated and scheduled? If we don’t actively make time for something there’s a good chance it won’t get done. Schedule specific time for the important tasks and encourage those around you to do the same. It’s also a useful technique if you are plagued by the to-do list that feels like the bottomless refill;

Supplement – Can you add in more resources? Back-filling the “day-jobs” is a great way to allow employees to focus on the change activity, that way you retain the learning that the change brings and your employees benefit from the growth opportunity. When done well, a big change can be a great way to hold onto staff that may otherwise have moved on to bigger challenges elsewhere.


Our Perception of Time

Most of us have moments when we feel we simply don’t have enough time. When we step back though and truly reflect we find that time isn’t really the issue, it’s prioritisation that’s the problem. For those things you’ve intended to do but not yet achieved, ask yourself honestly was it really top of your list? The reality is that the priority items were the ones that actually got done because in the moment of decision and action those are the activities you chose to do.

When you want something badly enough, by that I mean you want it with every fibre of your being, you’ll find that it naturally floats to the top. You’ll naturally focus on it and you’ll avoid the other distractions we’re all subjected to every single day. For proof, just look at that last day before your holiday, the holiday where you’ve promised NOT to endlessly check your emails. You may have noticed that you’re way more focused and woe betide anyone who asks you to do anything that’s not a priority in that moment!



In business transformation, a lack of time and resources can be a dangerous pitfall. It’s tempting for business leaders to take on too many initiatives simultaneously, thereby exceeding the capability and capacity for change, thereby achieving lacklustre outcomes, slow progress and high costs. Successful companies, those we know that appear make transformation happen almost effortlessly have something important in common, they prioritise effectively.

By concentrating on what truly matters, an organisation can achieve transformation at pace whilst also protecting employee well-being and attracting the most talented staff. And keep in mind that the perception of a lack of time is reality for those involved.

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