Paul McDonald, VP International IT

Rory Sutherland discusses how our perception of things shapes our reality. This is an area of increasing focus for behavioural economics and in business. Understanding how we really behave and how irrational we are means that seemingly small and inexpensive changes can have a disproportionate effect on our behaviour and therefore the outcomes that result from it.

We love this book because it goes a long way towards explaining why our actions and behaviours often don’t live up to our good intentions. The recognition that different parts of our brain are operating simultaneously at any given moment, often in competition with each other, helps us to see our own emotions and behaviours and those of others around us in a whole new light. In our view this is essential reading for anyone who is looking to influence human behaviour or understand their own. For those who want a quick intro, the link will take you to his TED talk. 

Why do we fear change so much? Why do we routinely put up barriers to progression, and instead decide to settle for less? What is it that is getting in the way?

After the global events of recent years, it’s no wonder many of us are likely to think of change as a fast-paced sprint that can be unpredictable, unplanned and overwhelming. However a focus on certain core principles can be the key to ensuring that the change is an overwhelming success rather than just overwhelming!

A world where all organisations and the people within them are able to adapt sustainably and comfortably to changing circumstances.

Enabling is about understanding the forces slowing or likely to slow change down and then finding ways to either minimise the impact or work around it.