Privacy Policy

Data protection and privacy is very important to us.  This page sets out what we are doing to ensure that your data is treated with the respect that we would want our data treated.

We have reviewed our data collection and retention policy in line with the General Data Protection Act.  This page provides an overview and if you would like more details please contact our Data Compliance Officer (

If you are a customer or supplier, we will have your data stored in several other places for the purposes of invoicing, paying bills and delivering projects.  This page relates specifically to the marketing data collected via this website or our marketing events, please contact our Data Compliance Officer if you need other information.

Information Collected

We collect personal data from visitors to this website using online forms, email hyperlinks and the contact us page.  We collect your details when you email us with an enquiry. We may also have collected your details when we met you at an event or you came to one of our training sessions.

When you submit your data to us, either through the website, by email or in person, this is collected by Soffront (our CRM) and is used by us in a variety of ways, specifically:

Providing information about products and services Providing and personalising our services Dealing with your enquiries and requests Administering membership of our newsletter distribution list Conducting market research

In all cases our aim is that it is clear what you are opting into and you will have given your consent for us to use your data.

More generally, we do not pass on our data to any third party.  If you have attended a workshop, downloaded a content offer or asked to subscribe to our newsletter then we collect your name and email address and use this to send out news and information from Applied Change.  You can unsubscribe from the mailing list at any time, either by using the unsubscribe feature on the newsletter or by emailing

Where your Data is Stored?

Soffront is our client relationship management tool and collects and stores your data. In this instance, Soffront is the data processor and Applied Change is the data controller.

Soffront is a cloud-based provider with a significant European customer base and a strong commitment to GDPR.  More about the Soffront commitment to data protection can be found here:

Disclosure, opt out and deletion of your data


We will not share your data with third parties unless we are obliged to disclose personal data by law, or the disclosure is necessary for purposes of national security, taxation and criminal investigation, or we have your consent.

More details

You have the right to see the data we have collected about you.   If you have any requests concerning your personal information or any queries regarding these practices, please contact our Data Compliance Officer (

Opt out

If you’d like to opt-out of receiving email or newsletter communications from us or would like to change the media that we use to contact you (e.g. changing from email to postal mail), please contact us ( or call us on 0800 612 3548.

Our newsletter and other marketing communications also include an unsubscribe option.

Data Retention and Deletion

From May 2018, our policy is to retain data for two years. If we have not had substantive contact with you for more than two years, then we will delete your record from our database.

If you would like to see or remove your personal data from our database, again please get in contact with our Data Compliance Officer at

Data Capture Information

We will send you information according to the preferences you submitted via our online forms. If you would like to change these preferences at any point, please email us at, or call us on 0800 612 3548

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

In addition to the above, we collect anonymous data information automatically about your visit to our website through cookies. Please see our Cookies Policy for more details.  This does not fall within the remit of GDPR but is important.

And lastly

If you have any concerns about our GPDR policy, you can contact our Compliance Officer:  Mark Vincent at


Please note that this privacy policy is subject to change from time to time. It was last updated in May 2018.