Rory Sutherland: Sweat the small stuff
By Applied Change
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Rory Sutherland discusses how our perception of things shapes our reality. This is an area of increasing focus for behavioural economics and in business. Understanding how we really behave and how irrational we are means that seemingly small and inexpensive changes can have a disproportionate effect on our behaviour and therefore the outcomes that result from it.
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How do you feel your change is going?
– Constantly adding more budget and it’s starting to feel like a money pit?
– Feeling that the changes seem to take much longer than hoped?
– Not getting tangible results quickly enough?
– Finding that no matter how hard you push, you’re still not getting there?
Would you like to understand what’s really happening and how to fix it?
Why most change happens too slowly, and what to do about it
Is the retail sector teaching us a valuable lesson? Why are previously successful businesses failing to keep the initiative? And what can other sectors learn?
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