Your biggest transformation risk isn't technology, it's adoption.

Tom (our client) knew something was holding back CRM adoption. He could sense it. But when it came to making the case to his leadership peers, intuition wasn’t enough. Change Journey Navigator gave him the hard insights he needed, presented in a way that was impossible to ignore. Clear, structured, human-centred evidence about exactly what was creating resistance and why adoption had stalled. He told us that for the first time, he was able to walk into the conversation with a credible, evidence-based diagnosis and a clear path forward.

Change Journey Navigator (CJN) has been a game-changer – cutting through noise to reveal the real drivers of adoption, pinpointing hidden resistance early, and providing actionable, science-based insights that leaders can use immediately.

As both a consultant and mentor, Mark blends deep expertise with a practical, people-centred approach. The Change Journey Navigator tool is a testament to this – bringing structure and clarity to transformation journeys while keeping the human element at the forefront. Having benefited from his guidance myself, I can confidently say that his insights are as impactful on a personal level as they are for businesses navigating the world of business and transformation.

Mark’s extensive knowledge and supportive mentorship have been invaluable to me as we evolve our approach to change within our organisation. His ability to spark meaningful conversations about change leadership is immensely beneficial.

Mark knows his subject superbly and is super energetic and engaging in how he articulates the challenges faced in embedding change in businesses

Applied Change supported us with a major organisational restructuring and change project. I found them to be incredibly approachable and collaborative. Mark possesses that rare blend of excellent people skills (he is an exceptional listener), with a strong professional background in leading change, and, finally, the critical ingredient of data – and understanding exactly which approaches to deploy in order to best support and deliver your change initiative successfully. The Applied Change team excels at knowing when to challenge you and when to provide reassurance or more support.

While Mark is very clued up on a wide range of change theories and approaches, there is no substitute for his ‘in the trenches’ experience over decades and across such a wide range of industries and pressured scenarios. He is hugely engaging and skilled in the ways he conveys critical insights and choices for your challenges, in language and imagery that fuel your imagination not just your logic. These findings are reinforced by the fantastic visuals featured in his ‘Change Journey Navigator’. If you need expertise from someone pleasant to deal with, highly entertaining, and ahead of the curve for his clients, you need to check-in with Mark.

Mark’s practical tools and collaborative style make approaching complex challenges easier to navigate, and his ability to engage people at all levels fosters commitment and accountability. Thanks to his support, we achieved stronger alignment, improved team dynamics, and as a result gained real momentum in understanding how to more effectively balance short term tactical questions while prioritising strategic focus and delivery.

Mark brings rare clarity, empathy, and precision to every aspect of organisational change. What sets him apart is his genuine partnership mindset — he is responsive, thoughtful, and always willing to go the extra mile to ensure teams feel supported and confident.

Mark is absolutely great to work with. His subject matter expertise is, of course, impressive but no surprise. What has been more important on this project is the way that Mark works. He engages everyone involved at the outset, he is crystal clear with his communication and he has the ability to work at pace whilst also taking time to bring everyone on the journey with him.

What Applied Change have been very good at is turning the stones over and really questioning why something’s being done that way. It’s been a communicative, honest, data-based evaluation, and they’ve done it in a very human and sensitive way.

Mark demonstrated a profound understanding of the intricacies involved in navigating organisational change. He effectively conveyed the importance of embracing change as an opportunity for growth rather than a hurdle to overcome. There is now an enhanced appetite for change within my organisation as a direct result of his contribution.

Applied Change are a delight to work with and really understand how to deliver a real bottom dollar impact. I am glad to have found them and I rely on them to get things executed without a worry and at a reasonable cost. I highly recommend Mark, Martin and the team.

Applied Change did a fantastic job in managing the Warner Music transition into Cinram. This was despite the short time frame and the numerous individuals, companies and departments that were involved. I have worked on a number of major media based company transitions and this was one of the best.

I would recommend Applied Change wholeheartedly. The experience has been very positive. Next time we have a situation like this, Applied Change are definitely the first number we’ll call.