The Top 20 Business Transformations of the Last Decade

Rory Sutherland discusses how our perception of things shapes our reality. This is an area of increasing focus for behavioural economics and in business. Understanding how we really behave and how irrational we are means that seemingly small and inexpensive changes can have a disproportionate effect on our behaviour and therefore the outcomes that result from it.

Whilst focusing on the harder aspects of a change, such as policies, processes, facilities, technology, training etc, what organisations typically overlook or at least pay too little attention to, is the human element, i.e. what we think and feel. And yet we’re increasingly learning that it’s one of the most fundamental contributors to successful outcomes.

Per Espen Stoknes gives some excellent insights on why we resist making the changes needed address the climate emergency (despite the fact that our future depends on it)

Is the retail sector teaching us a valuable lesson? Why are previously successful businesses failing to keep the initiative? And what can other sectors learn?

Enabling is about understanding how the environment surrounding the change is either helping or hindering progress and then adapting it to make better outcomes easier and more likely.