Professor Steve Peters – The Chimp Paradox

By Applied Change

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We love both the book and TED talk because the concept goes a long way towards explaining why our actions and behaviours often don’t live up to our good intentions. The recognition that different parts of our brain are operating simultaneously at any given moment, often in competition with each other, helps us to see our own emotions and behaviours and those of others around us in a whole new light. In our view this is essential reading for anyone who is looking to influence human behaviour or understand their own. For those who want a quick intro, clicking below will take you to his TED talk.

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