Rory Sutherland: Sweat the small stuff

Change resistance can be costly in time and money and increases stress for all concerned. It comes from a lack of emotional connection and the key to addressing it starts with measurement.

Covid-19 has taken our attention for the past 18 months, rightly so, and now we need to turn our attention back to our next existential challenge, our climate and reducing emissions. This excellent book gives us cause for optimism that many of the solutions we need are within our reach.

Most of us regularly do things that we know aren’t great for us, whether it’s eating more than we should, not exercising enough, drinking too much, too much time on social media etc. We know it rationally and yet our behaviour doesn’t always match our good intentions. So what’s stopping us making those behaviour changes, despite knowing they will be good for us?

In a matter of weeks at least 2.6 billion people have changed their way of life in ways that would have previously been unimaginable. Given the speed and scale of this change, what can we learn from it and how can we apply that learning to other changes that matter to us?

Discover the impact of individual perspectives on the success of your business transformation. Discover the impact of individual perspectives on the success of your business transformation. Learn how to leverage these hidden drivers for more effective change management with real-life examples.