Is the Concept of a Release Date Still the Right Answer?
By Mark Vincent
Share

Is the concept of a release date still relevant in the digital world?
This came to mind as a result of my DJ hobby and hearing a new tune on Radio 1, which I thought would work perfectly in my next set.
…except it’s not released yet and no release date mentioned either.
So it’s on Radio 1, therefore people are hearing it and some will want it. And yet there is no possibility to stream or download until the release date, which is unknown right now.
I understand the psychology of wanting something more when we can’t have it but isn’t there a secondary consideration in our modern world? We are fickle and flooded with information, so my observation is that most of us will do one of two things:
- Either forget all about it because our attention and cash will go elsewhere
- Or find a way to get it illegally. Heard of Streamripping?
On the second one, Spotify proved that making a legal option available, in a form that consumers want, reduces piracy.
Movies appear to follow a similar pattern, whereby the concept of cinema and then DVD release restricts streaming services having new films right away. So consumers who prefer the streaming format have to wait or find other alternatives.
When the world changes we can hold onto traditions and industry norms longer than we should, forgetting what they were designed to address in the first place. A good test is whether you would set things up that way if you were designing it from scratch today.
The release date made sense in the world of CDs and Vinyl, where it was made available in the shops at a pre-determined moment in time; a function of the processes of making and shipping physical products to the shops.
I wonder if in the modern world of streaming the concept of a release date, or holding back availability to some pre-determined point in the future, still makes sense?
Get in touch
If you’re not achieving your goals or want get more done in your business, we can help.
Whether it’s supporting you, growing your leadership team or directly helping you to make something happen, contact us on (+44) 0800 612 3548 or click the button below.
Alternatively sign up below to be the first to know about our events and receive free resources and insider tips.
Related content
Dan Ariely – What Makes us Feel Good About our Work
An excellent TED by Dan Ariely on the importance of meaning to our motivation and therefore our level of engagement and creativity at work.
Leading change
Browse our free video library for practical tips and recommendations on leading change
How to make big change? Start small.
Large organisations making big changes could learn lessons in agility from smaller firms.
Lessons in Change #3 – The Challenge of Compliance
The reasons we comply or resist are complex and, as we’re seeing now, developing our understanding of the different factors that affect our level of compliance is critical not only to dealing with the virus in the months ahead but also to success in any change situation.
Per Espen Stokes – How to Transform Apocalypse Fatigue into Action on Global Warming
Per Espen Stoknes gives some excellent insights on why we resist making the changes needed address the climate emergency (despite the fact that our future depends on it)