Why the automotive future is electric

Rory Sutherland discusses how our perception of things shapes our reality. This is an area of increasing focus for behavioural economics and in business. Understanding how we really behave and how irrational we are means that seemingly small and inexpensive changes can have a disproportionate effect on our behaviour and therefore the outcomes that result from it.

From global climate change to a new personal health regime, change follows a similar pattern. We’ve distilled it to just five key focus areas, all of which are equally critical to change success.

Employees make decisions, take actions and behave in ways that impact our businesses, other employees, customers and other stakeholders. Their level of engagement is therefore critical to business performance and agility in the face of change.

In the digital age, change is a journey, not a destination. Nobody wants their organisation to be the next Blockbuster, Kodak or Nokia so how do some businesses stay ahead of the curve while others lag behind?

There is no excerpt because this is a protected post.